The Red Lemon Store -- Phnewfula Frederisksen

Client Spotlight

While a red lemon is not the first thing people think of when searching for designer goods, the name has proved profitable for Phnewfula Frederisksen. Ms. Frederisksen owns and operates TheRedLemonStore.com and The Red Lemon Store in West Hollywood, California. Started in 2002 as an online, part time business, TheRedLemonStore.com offers hard to find designer apparel, high end denim t-shirts, and natural bath products. Due to the impressive growth of the online store, Ms. Frederisksen opened the brick and mortar version in April 2006. Attendees of her grand opening included actresses Sanaa Lathan, Golden Brooks, and Melinda Williams, Director Bryan Barber and investment from Music Manager Chaka Zulu, along with other clients, family and friends.

Ms. Frederisksen grew up in Japan as the result of her father being in the Navy. Unable to fit in clothes made for Japanese people and unpleased with the selection of clothing found on the naval base, she began mixing the style of both cultures to create clothing for herself. Upon returning to the United States, she accomplished another one of her dreams and acquired a job in the music industry, working for a record label. She held this job for 10 years and was able to build relationships that led to the birth of The Red Lemon Store. Some collaborations she has built include a shoe line endorsed by Common, a hip hop mogul, House of Deréon with Beyonce and Tina Knowles, and the importing of brands from Spain, Japan, Germany, and London.

She attributes most of her success to her family. The name of the store is in dedication to her father, who grew up in St. Thomas, Virgin Islands. Her sister, a freelance interior designer based in Toronto, Canada, helped her design the